Archive: December 2014

Create a Balance Sheet for the C-Suite

December 8th, 2014 by

The discussion about how PR pros can get a “seat at the table” is a perennial issue. In many organizations there hasn’t been an expectation that PR could or even should drive business results. When you think like a C-suite executive about business value, you can creatively implement meaningful measurements that connect to the overall health of your organization.

Convergence of Marketing and PR to Accelerate in 2015

December 8th, 2014 by

The pace of change in the PR practice is expected to accelerate in 2015, as more and more communicators take on a strategic role for their companies and clients and online media channels claim an expanding share of marketing budgets. To help you plan for next year, we asked PR pros what they see on the road ahead.

Monetize Social Media Platforms

December 8th, 2014 by

Businesses large and small are starting to invest increasingly high percentages of their promotional budgets in social media. A consensus on just how this social media investment impacts their top- and bottom-line revenue continues to be elusive, however.

Going to a Cocktail Party Can Help Your PR Writing

December 8th, 2014 by

On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience.

Revenue Projections

December 8th, 2014 by

The latest stats from Gould+Partners show top-line net revenue increasing for most of the PR agencies responding to the survey, as “projects” start to perform better than monthly retainers.

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National Zoo Gets in the Holiday Spirit with #25DaysofReindeer

December 5th, 2014 by

National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf.

6 Tips for Pitching Journalists on Twitter

December 5th, 2014 by

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials.

PR Insider: PR’s Original Content Vehicle Deserves a New Conversation

December 4th, 2014 by

What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.

PR Insider: Is Uber’s Meteoric Rise Threatened?

December 4th, 2014 by

There are important lessons we can take away from a close look at the rise of Uber.

5 Tips for Building Relationships with the Media

December 4th, 2014 by

A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet.