Archive: December 2014

2014 Rising PR Stars: Adriana Infante

December 9th, 2014 by

Adriana Infante, Senior Account Executive, rbb Public Relations Face-to-face relationship building seems to be a lost art, yet is the key to success with target audiences like the Hispanic community. Adriana exemplifies an old-school PR standard… Continued

2014 Rising PR Stars: Colby Jones

December 9th, 2014 by

Colby Jones, Account Director, Text100 Colby Jones is a true leader and sincere asset to Text100. After shooting through the ranks in a few short years she has gone on to support over 15 clients,… Continued

2014 Rising PR Stars: Stephanie Lewis

December 9th, 2014 by

Stephanie Lewis, Senior Account Supervisor, Olson Stephanie shines when it comes to client service, strategic thinking, and program management. While she was at MSLGROUP,  she managed Mazola’s relationship with celebrity chef Ingrid Hoffmann, improved perceptions… Continued

2014 Rising PR Stars: Adam Novak

December 9th, 2014 by

Adam Novak, Account Manager, PAN Communications With a keen ability to analyze situations and think strategically, Adam has developed into someone who does not just execute PR tactics, but devises compelling, effective, and more importantly,… Continued

2014 Rising PR Stars: Hartley Suter

December 9th, 2014 by

Hartley Suter, Account Director, Fahlgren Mortine Hartley is one of the most sought-after after employees — by clients and colleagues — at a top-40 nationally ranked marketing and communications agency. Her versatility in marketing and… Continued

LeBron James Wears ‘I Can’t Breathe’ Shirt Before a Game, and Continues to Redefine his Brand

December 9th, 2014 by

James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said.

10 Rules for Creating Engaging Social Media Messages

December 8th, 2014 by

The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages.

PR Insider: Why Emotion Matters in Brand Positioning – Part 2

December 8th, 2014 by

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.

Rolling Stone Magazine Backs Off a Tarnished Story, But Not Competely

December 8th, 2014 by

The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong.

Case Study: PR Campaign Puts a New Face on Parkinson’s Disease

December 8th, 2014 by

UCB, a top company in the neurological treatment market, and PR agency Cooney/Waters Group created Parkinson’s “More Than Motion” (MTM), an unbranded campaign designed to align awareness about the lesser known symptoms of Parkinson’s disease (PD)—such as difficulty sleeping and loss of taste and smell—with the goal of fostering an educational and supportive online community.