Adriana Infante, Senior Account Executive, rbb Public Relations Face-to-face relationship building seems to be a lost art, yet is the key to success with target audiences like the Hispanic community. Adriana exemplifies an old-school PR standard… Continued
Archive: December 2014
Stephanie Lewis, Senior Account Supervisor, Olson Stephanie shines when it comes to client service, strategic thinking, and program management. While she was at MSLGROUP, she managed Mazola’s relationship with celebrity chef Ingrid Hoffmann, improved perceptions… Continued
Adam Novak, Account Manager, PAN Communications With a keen ability to analyze situations and think strategically, Adam has developed into someone who does not just execute PR tactics, but devises compelling, effective, and more importantly,… Continued
Hartley Suter, Account Director, Fahlgren Mortine Hartley is one of the most sought-after after employees — by clients and colleagues — at a top-40 nationally ranked marketing and communications agency. Her versatility in marketing and… Continued
James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said.
The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages.
How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.
The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong.
UCB, a top company in the neurological treatment market, and PR agency Cooney/Waters Group created Parkinson’s “More Than Motion” (MTM), an unbranded campaign designed to align awareness about the lesser known symptoms of Parkinson’s disease (PD)—such as difficulty sleeping and loss of taste and smell—with the goal of fostering an educational and supportive online community.