Archive: December 2014

Adriana Infante, Senior Account Executive, rbb Public Relations Face-to-face relationship building seems to be a lost art, yet is the key to success with target audiences like the Hispanic community. Adriana exemplifies an old-school PR standard… Continued

Colby Jones, Account Director, Text100 Colby Jones is a true leader and sincere asset to Text100. After shooting through the ranks in a few short years she has gone on to support over 15 clients,… Continued

Stephanie Lewis, Senior Account Supervisor, Olson Stephanie shines when it comes to client service, strategic thinking, and program management. While she was at MSLGROUP,  she managed Mazola’s relationship with celebrity chef Ingrid Hoffmann, improved perceptions… Continued

Adam Novak, Account Manager, PAN Communications With a keen ability to analyze situations and think strategically, Adam has developed into someone who does not just execute PR tactics, but devises compelling, effective, and more importantly,… Continued

Hartley Suter, Account Director, Fahlgren Mortine Hartley is one of the most sought-after after employees — by clients and colleagues — at a top-40 nationally ranked marketing and communications agency. Her versatility in marketing and… Continued

James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said.

The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages.

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.

The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong.

The discussion about how PR pros can get a “seat at the table” is a perennial issue. In many organizations there hasn’t been an expectation that PR could or even should drive business results. When you think like a C-suite executive about business value, you can creatively implement meaningful measurements that connect to the overall health of your organization.