Archive: June 2014

Social Media Icon Awards: Social Media MVPs

June 2nd, 2014 by

David Armano, Global Strategy Director, Edelman Digital – As one of Edelman’s first “social” hires, David consulted with Edelman’s clients, re-launched EdelmanDigital.com, and partnered with the firm’s digital chair to set the strategy for the… Continued

PR News Announces Winners of Social Media Icon Awards

June 2nd, 2014 by

PR News recognized the winners and honorable mentions at its annual Social Media Icon Awards at the Grand Hyatt in New York City on June 2, 2014.

Target, NYT Offer Contrasts in Crises

June 2nd, 2014 by

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.

What Does Your Audience Want to Read? Here Are 4 Tools That Can Help

June 2nd, 2014 by

By using the power of search engine optimization tools, you can figure out what your audience is searching for and what the value of those keywords and terms are, which will then help you optimize your content.

Survey: Mixed Bag on Pitching Via Social Media Channels

June 2nd, 2014 by

As the tectonic plates of PR continue to shift, there’s a growing onus on communicators to align their social platforms with their company’s overall financial goals.

Case Study: Trademark Cookies Sweeten Appeal for Hotel Chain

June 2nd, 2014 by

When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company.

Ethics as Part of the PR Decision-Making Process

June 2nd, 2014 by

It is critical that PR professionals talk more about ethics in order to be effective in trying to implement its values and make it a more integral part of communications.

Carrying the Conversation

June 2nd, 2014 by

Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady.

PR Insider: Brand YOU – Balancing between Personal and Professional in Social Media

June 2nd, 2014 by

There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas.