David Armano, Global Strategy Director, Edelman Digital – As one of Edelman’s first “social” hires, David consulted with Edelman’s clients, re-launched EdelmanDigital.com, and partnered with the firm’s digital chair to set the strategy for the… Continued
Archive: June 2014
PR News recognized the winners and honorable mentions at its annual Social Media Icon Awards at the Grand Hyatt in New York City on June 2, 2014.
By using the power of search engine optimization tools, you can figure out what your audience is searching for and what the value of those keywords and terms are, which will then help you optimize your content.
As the tectonic plates of PR continue to shift, there’s a growing onus on communicators to align their social platforms with their company’s overall financial goals.
When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company.
There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas.