Archive: June 2014

Winner: Academy of Country Music The objective of this campaign was to increase circle growth and awareness for the Academy of Country Music’s Google+ Page. Tactics included gaining verified account status on Google+; working with… Continued

Winner: Ignite Social Media – Dodge Defiance Social Program Ignite Social Media’s Dodge client established a partnership with SyFy TV network and the Trion Worlds video game developer around the TV show and video game… Continued

Winner: Human Rights Campaign – Turning the Internet Red It was the roar heard around the country and a cause amplified because of the six months of work done by the Human Rights Campaign (HRC).… Continued

Co-Winner: APCO Worldwide – U.S. Travel Association: Entry Reform Campaign Improving the U.S. Customs and Border Protection (CBP) entry process is a critical step towards achieving a milestone, called for by President Obama, to attract 100… Continued

Winner: Zocalo Group – Werther’s Original Sugar Free Turns Low-Interest Candy Into a Must-Taste Experience Rich, sweet and tasty are words rarely used to describe sugar free candy. More commonly, they’re perceived as medicinal, less-desirable… Continued

Winner:  Finn Partners – And They’re Off: How IEEE’s Supercomputing Social Media Campaign Outpaced Lofty Goals Finn Partners knew IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity, needed to build… Continued

Winner: Weber Shandwick with PEDIGREE Brand  – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued

Winner: Sony Computer Entertainment America  – PlayStation Blog PlayStation.Blog is intended to be a PlayStation fan’s “home away from home.” PlayStation.Blog was created to increase engagement and conversations with gamers, especially the dedicated community of… Continued

Winner: USANA Health Sciences – True Health Assessment A main objective of USANA Health Sciences’ True Health Assessment app is to assess a person’s current lifestyle and offer suggestions to help them improve their overall… Continued

Winner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social… Continued