Winner: Academy of Country Music The objective of this campaign was to increase circle growth and awareness for the Academy of Country Music’s Google+ Page. Tactics included gaining verified account status on Google+; working with… Continued
Archive: June 2014
Social Media Icon Awards: Games
June 2nd, 2014 by Chris SeymourWinner: Ignite Social Media – Dodge Defiance Social Program Ignite Social Media’s Dodge client established a partnership with SyFy TV network and the Trion Worlds video game developer around the TV show and video game… Continued
Social Media Icon Awards: Facebook | Social Good Campaign
June 2nd, 2014 by Chris SeymourWinner: Human Rights Campaign – Turning the Internet Red It was the roar heard around the country and a cause amplified because of the six months of work done by the Human Rights Campaign (HRC).… Continued
Social Media Icon Awards: Facebook | PR Campaign
June 2nd, 2014 by Chris SeymourCo-Winner: APCO Worldwide – U.S. Travel Association: Entry Reform Campaign Improving the U.S. Customs and Border Protection (CBP) entry process is a critical step towards achieving a milestone, called for by President Obama, to attract 100… Continued
Social Media Icon Awards: Facebook | Marketing Campaign
June 2nd, 2014 by Chris SeymourWinner: Zocalo Group – Werther’s Original Sugar Free Turns Low-Interest Candy Into a Must-Taste Experience Rich, sweet and tasty are words rarely used to describe sugar free candy. More commonly, they’re perceived as medicinal, less-desirable… Continued
Social Media Icon Awards: Facebook | Contest/Games
June 2nd, 2014 by Chris SeymourWinner: Finn Partners – And They’re Off: How IEEE’s Supercomputing Social Media Campaign Outpaced Lofty Goals Finn Partners knew IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity, needed to build… Continued
Social Media Icon Awards: Facebook | Community Engagement
June 2nd, 2014 by Chris SeymourWinner: Weber Shandwick with PEDIGREE Brand – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued
Social Media Icon Awards: Blog
June 2nd, 2014 by Chris SeymourWinner: Sony Computer Entertainment America – PlayStation Blog PlayStation.Blog is intended to be a PlayStation fan’s “home away from home.” PlayStation.Blog was created to increase engagement and conversations with gamers, especially the dedicated community of… Continued
Social Media Icon Awards: Best App
June 2nd, 2014 by Chris SeymourWinner: USANA Health Sciences – True Health Assessment A main objective of USANA Health Sciences’ True Health Assessment app is to assess a person’s current lifestyle and offer suggestions to help them improve their overall… Continued
Social Media Icon Awards: Social Media Team
June 2nd, 2014 by Chris SeymourWinner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social… Continued