Archive: May 2014

PR Insider: How a Quick Trigger Can Kill Campaigns

May 8th, 2014 by

Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.

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Brands Watch #BringBackOurGirls From the Sidelines

May 8th, 2014 by

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance.

7 Common Reasons Why Journalists Delete Your Email Pitches

May 7th, 2014 by

Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch.

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

May 7th, 2014 by

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.

‘Purple Goldfish’ as the Differentiating Factor in PR

May 6th, 2014 by

What’s your purple goldfish (WYPG)? For PR pros, the answer may determine whether their brand is able to cut through the proverbial clutter.

Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics

May 6th, 2014 by

By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance.

Is There a Game of Thrones Character on Your Team?

May 5th, 2014 by

I am writing this blog post because I know you either watch Game of Thrones or have to listen to people who watch it. Not that I’m trying to game the system, but let’s face it: you need a break from your cerebral workday to think or water-cooler-talk about your favorite TV show, be it […]

BUZZWORDS

A New Way for PR Pros to ‘POST’ Mobile Content

May 5th, 2014 by

With so-called “responsive design” now making it easier for brands and organization to optimize their mobile platforms, the conversation has started to shift to how to create a mobile layout that will engage audiences and keep them coming back. That presents both challenges and opportunities for communicators of all stripes.

The New Frontier for Press Releases

May 5th, 2014 by

The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy.

Case Study: Concocting a ‘Sweet’ Community Relations Plan

May 5th, 2014 by

During a one-year time frame, Nipro’s goal would be to build a strategic philanthropic plan that aligned the company’s giving with its business goals and objectives; this would allow for greater buy-in for community involvement efforts.