Archive: May 2014

PR Insider: Tend To Your Own Brand Garden

May 12th, 2014 by

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.

Break Down the Silos and Connect the Dots

May 12th, 2014 by

Today’s communicators need to practice a kind of integrated leadership that allows us to collaborate with others and see the connection points in everyone’s role.

Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat

May 12th, 2014 by

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.

Nurturing Reputation

May 12th, 2014 by

Communicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball.

How To Rebuild a City’s Image

May 12th, 2014 by

PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.

How to Listen for the ‘Digital Echo’

May 12th, 2014 by

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.

Critical PR Issues Debated at Counselors Academy Event

May 12th, 2014 by

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.

6 Pieces of Wisdom for All Professional Women—Mothers Included

May 9th, 2014 by

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.

FTC-Snapchat Settlement: There’s No Such Thing as Privacy Online

May 9th, 2014 by

According to the FTC complaint, Snapchat’s marketing—centrally based on the idea that users’ messages “disappear forever” after the recipient opens them—was misleading.

Protect Your Brand from a Twitter Hack with Quick Response, Enhanced Security

May 8th, 2014 by

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists.