Archive: May 2014

Rough ‘Times’: Good, Bad & Ugly of Management Upheavals

May 15th, 2014 by

PR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday.

The One Thing Every PR Person Needs to Do

May 15th, 2014 by

“PR is losing its leadership position in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over […]

The One Thing Every PR Person Needs to Do

May 15th, 2014 by

“PR is losing its leadership role in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over […]

3 Cool Ways To Harness the Power of Your PR Award

May 14th, 2014 by

Everybody likes a winner. But in PR, there’s more to receiving an award recognizing your hard work than throwing a big party and sending out a press release.

The Weather Channel’s Stormy Response to a Complaint on Twitter

May 14th, 2014 by

On Tuesday communicators got a case study on how not to rehabilitate one’s image, compliments of Donald Sterling’s bizarre interview with CNN’s Anderson Cooper. Now, via The Weather Channel, we offer PR pros another key lesson: how not to respond to complaints on Twitter.

Path to the Corner Office for Women Is a Shared One

May 13th, 2014 by

Walk into any gathering of communications professionals and the first thing you’ll notice is the large percentage of women—many of them brilliant, accomplished and primed for leadership in corporate America. Then consider sobering reality: Women hold 4.8% of Fortune 500 CEO positions and 4.8% of Fortune 1000 CEO positions. Within PR itself, at the agency […]

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How Not to Apologize Like Donald Sterling

May 13th, 2014 by

By deflecting blame, calling out Magic Johnson and making a spectacle of himself by weeping at times, Sterling did nothing to help rebuild his reputation.

5 Social Media Tips To Avoid Twitter’s Dreaded Mute Button

May 13th, 2014 by

Getting weary from those folks you follow on Twitter who are constantly reminding you of what they just eat, who they saw and what they’re about to do? Take a deep breath. Twitter on Monday rolled out a muting feature, which keeps you from seeing any Twitter activity from the person you just muted.

3 PR Tips on How to Enhance Your Media Training

May 12th, 2014 by

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.

NFL Faces Social Media Problems after Michael Sam Draft Pick

May 12th, 2014 by

Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality.