Winner: American Airlines and Weber Shandwick – American Airlines Reduces Its Carbon Footprint Thanks to employee efforts, American reduces its carbon dioxide (CO2) emissions by more than 2.6 billion pounds annually. The airline supports these efforts… Continued
Archive: April 2014
CSR Awards: CSR/Green Focus
April 7th, 2014 by Chris SeymourCo-Winner: Glad Trash – Glad One Bag Campaign It’s a fact that Americans accumulate a lot of trash. But do you know exactly how much? Americans throw away three bags of trash per week— that’s 90,000… Continued
CSR Awards: Facebook Communications Campaign
April 7th, 2014 by Chris SeymourWinner: Hyundai Hope on Wheels and Finn Partners – Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook Hyundai Hope On Wheels, Hyundai’s non-profit arm, has a mission to raise awareness and provide funding… Continued
CSR Awards: Green PR
April 7th, 2014 by Chris SeymourWinner: Entergy – Geaux Green Campaign As the environmental sponsor of Super Bowl XLVII in Feb. 2013, Entergy Corporation led the efforts of a community coalition to plan and host the greenest Super Bowl in… Continued
CSR Awards: Human Rights Communications
April 7th, 2014 by Chris SeymourWinner: Buchanan Public Relations – Pepper Hamilton Forces Change in National Organ Transplant Rule Without a desperately-needed lung transplant, 10-year-old Sarah Murnaghan, a cystic fibrosis patient who was in critical condition with failing lungs, was… Continued
CSR Awards: Media Relations
April 7th, 2014 by Chris SeymourWinner: Scholastic Summer Challenge The Scholastic Summer Challenge is a free global program dedicated to getting kids to read every day throughout the summer months, ultimately ensuring children worldwide enhance their literacy skills and discover… Continued
CRS Awards: Nonprofit Partnership
April 7th, 2014 by Chris SeymourWinner: CA Technologies – Tech Girls Rock Tech Girls Rock, an initiative created by CA Technologies and Boys & Girls Clubs of America (BGCA), encourages tween and teen girls to discover an interest in technology… Continued
CSR Awards: Pro Bono
April 7th, 2014 by Chris SeymourWinner: Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour As a global food company, Smithfield understands the benefits of access to proper nutrition on a regular basis. Unfortunately, millions of Americans don’t have that… Continued
CSR Awards: Product Design/Redesign
April 7th, 2014 by Chris SeymourWinner: Blick&Staff Communications – Energizer and the 4 S’s of Coin Lithium Battery Safety Energizer has worked for several years to raise awareness of the issue of coin lithium battery ingestion. In late 2012, the company… Continued
CSR Awards: Recycling Program
April 7th, 2014 by Chris SeymourWinner: Sprint Buyback Sprint’s Buyback program was the first of its kind in the telecommunications industry. Sprint’s exceptional Buyback program is rooted in the company’s aggressive, industry-leading commitment to addressing e-waste safely and holistically. In… Continued