Archive: April 2014

Integrating Creative Design and Traditional PR Techniques

April 15th, 2014 by

As the lines between marketing and PR continue to blur, here are some tips on integrating creative with traditional PR from Tracy Phillips, associate director and senior graphic designer at APCO Worldwide.

3 Ways that Filing Taxes is a Lot Like Public Relations

April 15th, 2014 by

It’s Tax Day today, when individual income tax returns are due to Uncle Sam. On a personal level, I’ve had my requisite sobbing about my tax hit and gotten a sympathetic nod from my accountant as he told me that, no, next year probably won’t be any better on my wallet. But then I got […]

3 Brands Winning the Battle for Views on YouTube

April 15th, 2014 by

As YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.

Crisis Response Lessons Learned from the Boston Marathon Bombings

April 14th, 2014 by

In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media.

Coping with Marketing Discipline Dependencies

April 14th, 2014 by

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.

Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp

April 14th, 2014 by

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.

Brand Familiarity Across the Board

April 14th, 2014 by

CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.

Decode the ‘Escape Artist’

April 14th, 2014 by

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.

Tell a Stronger Story to the ‘Street’

April 14th, 2014 by

Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR.

The Rise of Video Gives PR Teams New Ways to Connect

April 14th, 2014 by

PR executives have started to expand their perspective for getting their messages out via online video.