Archive: April 2014

Building Blocks for Your A-Team

April 21st, 2014 by

When we say that employees must be the center of the agency universe, we are talking about establishing something that few agencies do well: creating strong systems that can attract and retain the best in the business.

Communications is the Key to Stability in C-level Turnover

April 21st, 2014 by

Whether it’s a smooth transition or one fraught with controversy, PR pros will likely face the same issues: How do we communicate stability and mitigate any uncertainty among employees, stakeholders and investors?

14 Pieces of PR Advice to Read and Heed

April 21st, 2014 by

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write it: the speakers and attendees of our PR News conferences. Over the past two years, we’ve disseminated the little black […]

A Ferry Tragedy, and a Wake-Up Call for Communications Pros

April 18th, 2014 by

“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.

4 Ways PBS Shapes Content for Maximum Facebook Exposure

April 18th, 2014 by

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful.

How T. Rowe Price Broke Through the Noise With a Message About College Savings

April 17th, 2014 by

With a unique and light-hearted entry into a difficult and scary conversation, T. Rowe Price is positioning itself as a brand that wants to take the sting out of the discussion of college-cost projections and how to meet them.

Want to Generate Bad PR and Social ‘Dislikes?’ Here’s General Mills’ Strategy

April 17th, 2014 by

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR.

PR Insider: Millennials are not the Enemy; They Just Need a Place to Thrive

April 17th, 2014 by

If you take the time to create a workplace that engages Millennials, they will succeed and, in turn, so will you.

6 Tips for Instagram: Spreading Your Message without Being Spammy

April 16th, 2014 by

If you’re an Instagram user, you’ve probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers.

Twitter Deal Puts Spotlight on Social Data Analytics

April 16th, 2014 by

Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed… Continued