Archive: April 2014

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.

While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges.

The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads.

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team.

Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature.

Earth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts.

Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.

Augmented reality has been used in a variety of ways and isn’t limited to just using photographs. It often uses computer-generated imagery layered on top of images, whether they are stationary or moving.

Companies that continue to decline in CoreBrand’s ‘Familiarity’ ranking share a couple things in common: They have a comfortable niche in the market and are failing at raising awareness.

As more websites recognize this trend and become mobile-friendly, a snowball effect is beginning to take shape. The future is relatively clear: If your website isn’t optimized for mobile users in 2014, you will be left behind.