Archive: April 2014

Using Direct-to-Audience Digital PR

April 28th, 2014 by

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.”

PR’s Role in the High-Risk Process of Renaming a Brand

April 28th, 2014 by

There are myriad reasons for organizations to change their names, including a pending merger; a lawsuit from a company with a similar name or (in many cases) the original name limits the company in the marketplace.

A New Way for PR Pros to ‘Milq’ Their Content

April 28th, 2014 by

Milq, a new website and app launching on Monday, is designed to help users curate content into a permanent collection of topic pages, or “beads.” For PR pros and communicators, the platform is an online-media vehicle that could help them separate their content from the pack.

PR Insider: When It Comes to Pitching, Share the Wealth

April 28th, 2014 by

The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.

Google+ or Google Minus? With Creator’s Departure, Questions Raised Anew

April 25th, 2014 by

In a heartfelt post on his personal Google+ page, Gundotra praised his colleagues and Google CEO Larry Page, going on to explain that “now is the time for a new journey.”

6 Things PR Pros Should Know About FB Newswire

April 25th, 2014 by

With the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends.

10 Steps to Launching a Successful CSR Program

April 24th, 2014 by

Empowering your employees to be your CSR ambassadors will help them to develop a stronger attachment to your company while giving back to their communities and working to make your operations more sustainable.

How FCC’s Proposed Internet Rules Will Impact Communicators

April 24th, 2014 by

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.

PR Insider: Harnessing Your Inner Spokesperson

April 24th, 2014 by

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.

Is PR Really Any Good at Turning Big Data Into Action?

April 23rd, 2014 by

The transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner.