Archive: April 2014

4 Steps to Executing a Successful PR Campaign on Google

April 7th, 2014 by

Launching a campaign on Google—whether it’s through paid search, display ads, YouTube pre-roll, or one of the company’s many other options—is one of the best ways for PR pros and  communicators to reach targeted, interested… Continued

Best (and Worst) Advice for Senior PR Managers

April 7th, 2014 by

As we mature in our careers we gather advice we’ve received throughout the years. While much of it is forgotten with time, some of the most notable advice, both good and bad, is imprinted on our psyche—most likely because we followed it to either triumphant or disastrous ends.

From a Search Tools Provider to a Big-Data Innovator

April 7th, 2014 by

The challenge: getting a wider swath of businesses to expand their ideas about search technology and its benefits to the Big Data challenge, thus “pivoting” LucidWorks from a niche player to an enterprise IT provider.

Songs in the Key of Social Media

April 7th, 2014 by

PR News asked social media analytics company Simply Measured to take a snapshot of the top keywords trafficked by social media influencers. Out of nearly 93,000 posts, the keyword “social” came out on top, followed by derivations of “social media.”

How To Avoid an On-Camera Meltdown

April 7th, 2014 by

A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation.

No Measurement Consistency by PR Pros

April 7th, 2014 by

Ninety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels.

Four Years Later, Little Traction for Barcelona Principles

April 7th, 2014 by

There’s still a lot of work to be done in educating communicators about the principles and in convincing brands and organizations to adopt new standards stemming from the document.

A Rutgers PR Fumble, at the Expense of a Newspaper, Underscores an Uncertain Time for Media

April 7th, 2014 by

Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing.

Celebrity Zumba Instructor Gina Grant, alongside Lil Jon on the turntables, leads a Zumba class at Amazura nightclub in Queens, N.Y. (one of the many stops in the Zumba Nightclub Series).

Letterman’s Legacy: Top 10 Favorite PR Pros in Movies and TV

April 4th, 2014 by

David Letterman has announced his impending retirement, and PR News is commemorating the occasion with—what else?—a Top 10 list.

Paternity Leave Comments by Boomer Esiason Set Off ‘Dumbest Sports Controversy in Memory’

April 4th, 2014 by

Good advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies.