Winner: Clear Channel – iHeartRadio’s Show Your Stripes iHeartRadio’s Show Your Stripes (SYS) – with the tagline “Hire Smart – Hire Vets” – is a long-term effort to help guide veterans back into civilian life… Continued
Archive: April 2014
CSR Awards: Stakeholder Engagement
April 7th, 2014 by Chris SeymourWinner: Time Warner Cable Media – Staying “Connected” During Superstorm Sandy Superstorm Sandy, the largest Atlantic tropical system on record, proved to be the most destructive storm in U.S. history when it struck in 2012,… Continued
CSR Awards: Sustainability/CSR Report
April 7th, 2014 by Chris SeymourCo-Winner: Hormel Foods with Burson-Marsteller and Proof Integrated Communications In May 2013, Hormel Foods, with its team at Burson-Marsteller, published the company’s sixth full corporate responsibility report, titled the 2012 Hormel Foods Corporate Responsibility Report. In… Continued
CSR Awards: Video Initiatives
April 7th, 2014 by Chris SeymourCo-Winner: AT&T – Through the Eyes of a Phone – It Can Wait AT&T and FleishmanHillard teamed up to produce an emotional video that realistically depicts a texting-while-driving accident through the eyes of a smartphone. Beyond… Continued
CSR Awards: Workplace Innovation
April 7th, 2014 by Chris SeymourWinner: Entergy’s Power to Care Campaign The Power to Care is a resource for Entergy’s low-income customers. It is a long-standing program that provides assistance to the elderly and disabled who cannot pay their utility… Continued
CSR Awards: Volunteer Program
April 7th, 2014 by Chris SeymourCo-Winner: Oracle Volunteers Oracle Volunteers is a key component of the Oracle Corporate Citizenship program, enabling employees to achieve positive change in the communities where they live and work. The Oracle Volunteers program—established in 1991—… Continued
CSR Awards: Social Media Campaign
April 7th, 2014 by Chris SeymourCo-Winner: NBCUniversal – Share and Tell Each April, NBCUniversal celebrates Earth Week and uses it as an opportunity to bring green to its vast and diverse cross-company audience. For 2013, the company decided that, during… Continued
CSR Awards A-List: FleishmanHillard
April 7th, 2014 by Richard BrownellFleishmanHillard’s CSR practice helps clients seize the opportunities that flow from being a socially engaged and sustainable business. While the agency has been communicating clients’ social, environmental and financial leadership for decades, in 2007, FleishmanHillard… Continued
CSR Awards A-List: MSLGROUP
April 7th, 2014 by Richard BrownellMSLGROUP’s PurPle service is one of the fasting growing revenue streams in North America for the agency. PurPle was developed and launched at the right moment in the industry, as it was rooted in the… Continued
CSR Awards A-List: Weber Shandwick
April 7th, 2014 by Richard BrownellWeber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Nike, Genentech, SABIC and more, to build strong communications platforms, and execute public, media and social engagement… Continued