PR News recognized the top players in corporate social responsibility (CSR) at the 2014 CSR Awards Luncheon, which took place April 7 at the National Press Club in Washington, D.C. The agencies, brands and individuals recognized did amazing work in communicating the power of corporate social responsibility in public relations.

Here is a complete listing of the winners and honorable mentions as well as this year’s inductees to the CSR Hall of Fame and the CSR A-List.

Hall of Fame

  • Hyundai Hope on Wheels
  • Johnson & Johnson
  • Microsoft
  • TOMS – One For One Movement
  • The Walt Disney Company

Agency CSR A-List

2014 CSR Awards –
Winners and Honorable Mentions

Annual Report

Advocacy_Campaign

Winner: Pirelli - Imagining the Future with You

Honorable Mentions:

  • APCO Worldwide – Deloitte 2012 Global Report
  • AHA! - Microsoft 2013 Citizenship Report
  • Dell Inc. - 2020 Legacy of Good Plan
  • Massachusetts Convention Center Authority
  • Neighbors Helping Neighbors Build Healthier Communities: The Lifetime Healthcare Companies 2012 Annual Report
  • Viacommunity

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Blog

Annual Publication or Brochure Consumer Electronics Association

Winner: Kimco Realty Builds Industry Leadership in CSR through Corporate Blog

Honorable Mentions:

  • Cone Communications - Prove Your Purpose Raises the Bar in CSR Thought Leadership
  • General Motors – GM Beyond Now
  • Network for Good - CompaniesforGood.org
  • RF|Binder Partners - CVS Caremark All Kids Can Blog "Helping Kids to Be The Best They Can Be"

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Cause Branding Campaign

BrandingRe-Branding_Health Partners Plans_Doing It Right

Winner: AT&T and FleishmanHillard – It Can Wait: The Power of a Movement

Honorable Mentions:

  • JetBlue Airways - Soar with Reading 2013
  • Largemouth Communications - Kangaroo Express, Salute our Troops
  • Mary Kay Inc. - Don’t Look Away
  • MasterCard & Weber Shandwick - Project Inspire: 5 Minutes to Change the World
  • RF|Binder Partners - You're Doing OK!: JOHNSON'S Baby Gives Back and Reassures Moms
  • Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy

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Community Affairs

CorporateNonProfit Partnership_Charles Schwab Foundation and Boys  Girls Clubs of America

Winner: Office Depot Foundation – Be The Difference. Speak Up Against Bullying!

Honorable Mentions:

  • Covanta Energy – Rx4 Safety: Protecting People and the Environment from the Improper Disposal of Drugs
  • Fannie Mae Delivers Impact to Local Communities with 7 Days to Serve
  • Havas Worldwide – The Airfood Project
  • Ogilvy Public Relations and Bristol-Myers Squibb - Men and Melanoma: Putting Excuses Aside
  • The Quaker Oats Company - Quaker Helps Fuel Healthy Families with Fuel Up to Play 60

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Corporate-Community Partnership

CorporateNonProfit Partnership_Airlines

Winner: AT&T and FleishmanHillard – It Can Wait: The Power of a Movement

Honorable Mentions:

  • Blick&Staff Communications – Energizer and the 4 S’s of Coin Lithium Battery Safety
  • Clear Channel – iHeartRadio’s Show Your Stripes
  • Health Care Service Corporation – HCSC and KaBOOM!: Working to Ensure a Healthy Future Through Access to Play
  • Toys “R” Us Inc. and Shaquille O’Neal Encourage Customers to “Give Back With Shaq” to Benefit the Marine Toys for Tots Foundation
  • Wells Fargo & Company – NeighborhoodLIFT

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Corporation with less than 25,000 employees

Employee  Internal Communications_2013 Allstate Giving Campaign

Winner: TD Ameritrade

Honorable Mentions:s

  • Constant Contact
  • FMC Corp.
  • Gage Products Company
  • Takeda Pharmaceuticals International Co.

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Corporation with more than 25,000 employees

Digital  Social Media Excellence _Taking Flight on Twitter to Increase Meningitis Awareness  Engage Stakeholders in Prevention

Winner: Sprint

Honorable Mentions:

  • Caesars Entertainment
  • Craftsman
  • Oracle
  • Thermo Fisher Scientific

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CSR Professional of Year

3 March 2013, 20th Anniversary Tour New York

Co-Winner: Amy Hargroves – Director of Corporate Responsibility & Sustainability - Sprint

 

 

 

 

 

 

3 March 2013, 20th Anniversary Tour New York

Co-Winner: Paul Massey – Executive Vice President - Weber Shandwick

Honorable Mentions:

  • Linda Arnold – Customer Advocacy Lead - Monsanto
  • Jim Murren – Chairman and CEO - MGM Resorts International
  • Dennis Pittman – Director of Corporate Communications and Public Affairs - Smithfield
  • Dato’ Rohana Rozhan – CEO - Astro Malaysia Holdings Berhad

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CSR on a Shoestring

External Publication or Report_American Cleaning Institute 2013 Sustainability Report

Winner: Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting

Honorable Mentions:

  • Covance - CARE Nepal SMILE
  • Post No Bills - SC State Fair Safe Community
  • RF|Binder Partners - Redefine First Aid with New Cause-Marketing Partnership
  • TerraCycle - Cigarette Waste Brigade

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Diversity Communications

Fundraising_SparkFarm and Communities Foundation of Texas

Winner: Kaiser Permanente - National Supplier Diversity Campaign: Handbooks & Education

Honorable Mentions:

  • ChangeMakers - Multi-Language Communications
  • General Motors - Women's Electrification Panel
  • Novo Nordisk Inc. and Biosector 2 - Ask.Screen.Know. Public Service Announcement
  • Time Warner Cable Media – The 90 That Built LA

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Employee Relations

Green PRMarketing_Consumer Electronics Association

Winner: Fahlgren Mortine - Mid-Ohio Foodbank Operation Feed Week

Honorable Mentions:

  • Advent Integrated - Viridian Resource Kit
  • Assurance Wireless - Get Connected
  • MGM Resorts International - Inspiring Our World
  • RBC Blue Water Community Makeover
  • Viacom’s Viacommunity
  • Weber Shandwick - Impact Project

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Employee Volunteer Program

Marketing_Asian_Art

Winner: RF|Binder Partners - CVS Caremark: Building Healthier Communities “One Shoreline at a Time"

Honorable Mentions:

  • Bacardi Limited - "Spirit for Life, Caring Together" Shows its Sustainability Spirit
  • Nestlé Waters North America - Project Picnic
  • Quaker Oats - Good Purpose Team
  • RF|Binder Partners - Capital One's One Week: "Investing for Good" One Community at a Time

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Environmental Stewardship

Media Relations_The Heart Rhythm Society and BRG COMMUNICATIONS

Winner: American Airlines and Weber Shandwick – American Airlines Reduces Its Carbon Footprint

Honorable Mentions:

  • Baylor Health Care System - Energy Champions
  • Ford and OgilvyEarth – MyEnergi Lifestyle
  • Golden State Foods – Biodiesel from Bio-waste
  • ICU Eyewear – Sustainably Made Eyewear, Promoting Philanthropy
  • Saatchi & Saatchi S – Reducing Impact, Investing in Alternatives: Caesars Entertainment's Environmental Leadership

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Event: CSR/Green Focus

**Photo taken for NYU Langone Medical Center Public Affairs -- this picture may have been staged, or digitally modified.**

Co-Winner: Glad Trash – Glad One Bag Campaign

 

 

 

 

 

 

 

 

**Photo taken for NYU Langone Medical Center Public Affairs -- this picture may have been staged, or digitally modified.**

Co-Winner: NBCUniversal – Earth Week: Power the Party

Honorable Mentions:

  • AMD's Green Army – Innovation for Volunteerism
  • Bacardi Limited – "Champions Drink Responsibly" Mix with Rafa
  • Entergy Corporation – NOLA Bike to Work Day
  • MGM Resorts International – Inspiring Our World
  • RF|Binder Partners – CVS Caremark: Building Healthier Communities “One Shoreline at a Time"

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Facebook Communications Campaign

PR on a Shoestring Budget_Weber Shandwick with Reboot

Winner: Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook

Honorable Mentions:

  • EMD Serono Inc. – Notes of Hope Campaign
  • Hyatt Corporation – Vote. Give. Thrive.
  • The Marcus Group Inc. – JCP&L Facebook Campaign
  • MasterCard & Weber Shandwick – Project Inspire: 5 Minutes to Change the World
  • Toys “R” Us Inc. and Alex’s Lemonade Stand Foundation Encourage Fans to Take the Lemon Smiles Challenge
  • Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back

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Green PR

Public Affairs  Issues Management_SKDKnickerbocker

Winner: Entergy - Geaux Green Campaign

Honorable Mentions:

  • Cone Communications – Earthwards… Getting Down to Business
  • Ford & Ogilvy Earth - MyEnergi Lifestyle
  • Lippe Taylor - Helping Ikea Go LED
  • Ulled Asociados & We Are Water Foundation - We Art Water Film Festival

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Human Rights Communications

Public Service_Schmidt Public Affairs DaVita

Winner: Buchanan Public Relations - Pepper Hamilton Forces Change in National Organ Transplant Rule

Honorable Mentions:

  • Green Mountain Coffee Roasters - "Great Coffee, Good Vibes, Choose Fair Trade"
  • MWW – The Friend Movement: The New F Word

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Media Relations

Social Responsibility _Office Depot Foundation

Winner: Scholastic Summer Challenge

Honorable Mentions:

  • Food Network - Go Orange for No Kid Hungry
  • Havas PR - Chronicling the True Power of Breast Cancer Warriors
  • MWW - The Wunder Project: A Movement to Cure Colon Cancer
  • SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
  • Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy

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Nonprofit Partnership

Video andor Podcast Program_National Association of Broadcasters

Winner: CA Technologies - Tech Girls Rock

Honorable Mentions:

  • ArcelorMittal USA - Sustain Our Great Lakes
  • FedEx - Safe Kids Worldwide and FedEx Pedestrian Safety Campaign
  • JetBlue Airways - Blue Horizons for Autism 2013
  • Raytheon and MATHCOUNTS - A Guinness World Record Title Helps Raise Awareness of the Importance of Math and Science Education
  • Time Warner Cable and 826 National

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Pro Bono

SGB_ASAPS_NewBeauty_v2.indd

Winner: Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour

Honorable Mentions:

  • CGI - Share our Strength Analytics Enhancement
  • Weber Shandwick - Impact Project

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Product Design/Redesign

SGB_ASAPS_NewBeauty_v2.indd

Winner: Blick&Staff Communications – Energizer and the 4 S's of Coin Lithium Battery Safety

Honorable Mentions:

  • Cone Communications – Earthwards… Getting Down to Business
  • International Flavors & Fragrances - Rose Water Essential

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Recycling Program

SGB_ASAPS_NewBeauty_v2.indd

Winner: Sprint Buyback

Honorable Mentions:

  • Golden State Foods - Biodiesel from Bio-waste
  • JetBlue Airways - Composting at T5 2013
  • TerraCycle - Cigarette Waste Brigade

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Social Good

SGB_ASAPS_NewBeauty_v2.indd

Winner: Clear Channel - iHeartRadio’s Show Your Stripes

Honorable Mentions:

  • The California Endowment - #Health4All
  • DeVry University – HerWorld
  • Ford and OgilvyEarth - MyEnergi Lifestyle
  • Mashable – Social Good Summit
  • Novartis International AG – Improving access to healthcare through innovative and sustainable business models
  • Raytheon's Hashtags4Heroes – Empowering Social Media Users to Thank Military Veterans
  • SIA Lattelecom – Computer literacy project for seniors "Connect, Latvia!"

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Social Media Campaign

SGB_ASAPS_NewBeauty_v2.indd

Co-Winner: Cone Communications - Nestlé Waters North America #SharedValue Twitter Chat Engages Key Stakeholders

 

 

 

 

 

 

 

SGB_ASAPS_NewBeauty_v2.indd

Co-Winner: NBCUniversal - Share and Tell

Honorable Mentions:

  • Cone Communications – Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
  • Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
  • RF|Binder Partners - You're Doing OK!: JOHNSON’s Baby Gives Back and Reassures Moms with Digital Care Cards
  • Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting
  • Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back

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Stakeholder Engagement

SGB_ASAPS_NewBeauty_v2.indd

Winner: Time Warner Cable Media - Staying "Connected" During Superstorm Sandy

  • Bombardier Aerospace – Safety Standdown
  • Goldcorp - Answering the Call of the Moose
  • Micato Safaris - Micato-AmericaShare
  • OMV Petrom, Graffiti PR, BBDO, Webstyler, GMP PR - Andrei's Country a story of turning NGOs, authorities, employees and school kids into DOERS
  • OPET Revolutionizes Volunteerism
  • Strategic Public Relations Group - The Singa Project

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Sustainability/CSR Report

SGB_ASAPS_NewBeauty_v2.indd

Co-Winner: Hormel Foods with Burson-Marsteller and Proof Integrated Communications

 

 

 

 

 

 

 

SGB_ASAPS_NewBeauty_v2.indd

Co-Winner: Monsanto Company

Honorable Mentions:

  • Adobe's Create Change 5-Year Data Visualization
  • Advent Integrated - Viridian 2012 Sustainability Report
  • AECOM Technology Corporation - Complex problems. Integrated solutions.
  • AGCO - Food for Thought
  • Brown-Forman Corporation - 2013-2014 Corporate Responsibility Report: Global Spirit
  • Coca-Cola Enterprises' 2012/2013 Sustainability Report - Welcome to our Community
  • IHS Inaugural Corporate Sustainability Report
  • International Paper

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Video Initiatives

SGB_ASAPS_NewBeauty_v2.indd

Co-Winner: : AT&T - Through the Eyes of a Phone - It Can Wait

 

 

 

SGB_ASAPS_NewBeauty_v2.indd

Co-Winner: Toyota & 360i - Meals per Hour

Honorable Mentions:

  • Cisneros Media - Somos Lo Que Queremos
  • International Flavors & Fragrances - Moving Forward
  • Toyota and Discovery Education - Toyota Teen Driver Video Challenge
  • Viacom's Support for the AT&T It Can Wait Campaign
  • Viridian - 7 Continents in 7 Years

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Volunteer Program

SGB_ASAPS_NewBeauty_v2.indd

Co-Winner: Oracle Volunteers

Co-Winner: JetBlue Airways and New York Restoration Project - One Thing That's Green 2013

Honorable Mentions:

  • Hilton Worldwide - Building a Global Week of Service
  • Jackson in Action
  • RF|Binder Partners - Capital One's One Week: Investing for Good One Community at a Time
  • Thermo Fisher Scientific Community Action Council

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Workplace Innovation

SGB_ASAPS_NewBeauty_v2.indd

Winner: Entergy's Power To Care Campaign

Honorable Mentions:

  • Benevity - Spark Workplace Giving: Engaging Employees to Make Goodness Matter (Even More!)

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