Archive: September 2013

Camaraderie is Key To Building Your Digital Dream Team

September 17th, 2013 by

For Calvin Stowell, director of digital and content at DoSomething.org, the website focusing on younger people and social change has all the tools to construct a successful digital team. The trick is to make sure there is a sense of camaraderie among the team members.

PR Insider: How to Optimize Your Social Campaign with Facebook Ads

September 17th, 2013 by

Earned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.

What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)

September 16th, 2013 by

When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those colleagues were the most capable among us. But journalism’s loss was PR’s gain. Today, in 2013, that’s perhaps more true […]

A Simple Action Plan for CSR

September 16th, 2013 by

Finding the right CSR program for your company can be daunting. The obstacle isn’t that your employees don’t want to give back and help others, but rather that different things move different people.

How to Measure Instagram Success

September 16th, 2013 by

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that.

How To Improve Finances by Adding a CFO

September 16th, 2013 by

A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do

Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels

September 16th, 2013 by

About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.

Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market

September 16th, 2013 by

Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.

What Millennials Can Learn From Graybeards

September 16th, 2013 by

Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.

The Rise of Online Video Provides A New Channel for Your CSR Story Sharper Lens

September 16th, 2013 by

For companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars; online video can be among the most engaging