Archive: September 2013

For Calvin Stowell, director of digital and content at DoSomething.org, the website focusing on younger people and social change has all the tools to construct a successful digital team. The trick is to make sure there is a sense of camaraderie among the team members.

Earned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.

When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those colleagues were the most capable among us. But journalism’s loss was PR’s gain. Today, in 2013, that’s perhaps more true […]

Finding the right CSR program for your company can be daunting. The obstacle isn’t that your employees don’t want to give back and help others, but rather that different things move different people.

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that.

A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do

About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.

Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.

For companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars; online video can be among the most engaging

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM