Archive: September 2013

BuzzFeed CEO’s Vision of Media’s Future (and Great PR)

September 9th, 2013 by

Last week, Buzzfeed founder and CEO Jonah Peretti published a long memo on LinkedIn. It was titled a memo to the staff, but really was only partly directed to the staff. It was also a PR message to all stakeholders as well as competitors. At any rate, it was brilliant. It was the most clear-headed, […]

PR Insider: New Category, New Challenge, New Creativity

September 9th, 2013 by

Breaking into a new category is not always easy in the world of communications. So much of what we do is predicated on our category expertise, and so often we rely on that experience to inform our creative thinking for current and future clients.

Infographic: Google+ and Facebook Face Off

September 9th, 2013 by

Here’s a fascinating comparison of two social media behemoths from Social Annex. The graphic takes a look at everything from what people are doing on the platforms to the demographics of users.

Digital Marketing a Mixed Bag Across Many Industries; Brands Lack Confidence in Multichannel Marketing ROI

September 9th, 2013 by

A recent Economist Intelligence Unit (EIU) report on digital marketing preference has one overriding conclusion: Consumers want different things from brands in different industries.

Noise Level No Excuse For Poor Pitching Skills

September 9th, 2013 by

“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back.

Conquering Social Media Starts With Buy In From C-Level Executives

September 9th, 2013 by

Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.

Case Study: Taco Bell’s New Recipe for Social Media Engagement: Look, Listen and Whip Up Some Dialogue With Fans

September 9th, 2013 by

In 2012, Taco Bell had more than 7 million Facebook fans, all of them garnered via organic growth. For many brands this would be more than adequate; in fact, for several brands the number is unimaginable.

Ability to Sustain The Message at Heart of Tumblr’s Growing Appeal

September 9th, 2013 by

When the Office of the Director of National Intelligence in August rolled out a Tumblr blog about the work of the nation’s intelligence community, it was just the latest in a growing list of U.S. government blogs on Tumblr. The feds now have more than 30 Tumblr blogs, including blogs for the Defense Department and the Internal Revenue Service, according to The New York Times.

5 Words and Phrases to Delete From Your PR Vocabulary

September 6th, 2013 by

PR pros can be a verbose bunch. There’s nothing wrong with that. After all, the communications field doesn’t exactly cater to wallflowers. Then again, there are some words and phrases that have been ground to dust, and PR pros should finally give them a rest.

Infographic: Internet Predictions for 2015

September 6th, 2013 by

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.