Archive: April 2013

How to Create Shareable Content, Cute Cats Notwithstanding

April 17th, 2013 by

Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued

In Wake of Boston Bombings, Brands Should Indicate How They Intend to Help

April 16th, 2013 by

Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.

10 Tips for Managing a Brand’s Wikipedia Page

April 16th, 2013 by

Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.

Learning from Bieber: Promote Your Brand In Only the Right Channels

April 15th, 2013 by

Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.

Measuring Influence Requires More than Counting Social Media Followers

April 15th, 2013 by

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.

5 Tips to Follow when Writing Press Releases

April 15th, 2013 by

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.

Five PR Lessons From ‘The Voice’

April 15th, 2013 by

Why are so many of us addicted to “The Voice”? For me, it’s not because I am constantly reminded of what a poor singer I am.  I have my kids to remind me of that. Why I like “The Voice” over other reality shows has more to do…

Retooling Social Media Metrics To Provide Real, Actionable Insights

April 15th, 2013 by

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

For Leaders, Micro-Involvement is a Big Thing

April 15th, 2013 by

While working with a client to develop PR strategies to get its CEO and other leaders out and about with key stakeholders, it became clear that visibility isn’t enough anymore.

Case Study: Comprehensive Research and Subject-Matter Expertise Drive Success of a Nonprofit Foundation’s Twitter Chat 50 Tweets Reach Thousands

April 15th, 2013 by

In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.