Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued
Archive: April 2013
In Wake of Boston Bombings, Brands Should Indicate How They Intend to Help
April 16th, 2013 by Matthew SchwartzBrands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.
10 Tips for Managing a Brand’s Wikipedia Page
April 16th, 2013 by Dr. Marcia W. DiStasoMarcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.
Learning from Bieber: Promote Your Brand In Only the Right Channels
April 15th, 2013 by Bill MiltenbergJustin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
Measuring Influence Requires More than Counting Social Media Followers
April 15th, 2013 by Bill MiltenbergInfluence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.
5 Tips to Follow when Writing Press Releases
April 15th, 2013 by Matthew SchwartzTaking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.
Five PR Lessons From ‘The Voice’
April 15th, 2013 by Diane SchwartzWhy are so many of us addicted to “The Voice”? For me, it’s not because I am constantly reminded of what a poor singer I am. I have my kids to remind me of that. Why I like “The Voice” over other reality shows has more to do…
Retooling Social Media Metrics To Provide Real, Actionable Insights
April 15th, 2013 by Kent LewisTracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.
For Leaders, Micro-Involvement is a Big Thing
April 15th, 2013 by Liz GuthridgeWhile working with a client to develop PR strategies to get its CEO and other leaders out and about with key stakeholders, it became clear that visibility isn’t enough anymore.
Tackle Touchy Subjects Via Education
April 15th, 2013 by Jennifer MoyerConvincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.