Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued
Archive: April 2013
Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.
Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.
Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.
Case Study: Comprehensive Research and Subject-Matter Expertise Drive Success of a Nonprofit Foundation’s Twitter Chat 50 Tweets Reach ThousandsApril 15th, 2013 by PR News
In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.