Archive: April 2013

2013 Social Media Icon Awards: Twitter: Best Use of Hashtags

April 17th, 2013 by

Winner: Grand Ole Opry – #Love4Loretta The Grand Ole Opry used Twitter to celebrate an old friend, iconic music legend Loretta Lynn. Lynn's 50th anniversary as an Opry member, set to be feted on Sept.… Continued

2013 Social Media Icon Awards: Twitter: Most Engaged Followers

April 17th, 2013 by

Winner: AEG Sports – 2012 Stanley Cup Playoffs When the L.A. Kings made the 2012 Stanley Cup Playoffs, Dewayne Hankins, the team’s director of digital media, decided it was time for the hockey club to… Continued

2013 Social Media Icon Awards: Twitter: Marketing Campaign

April 17th, 2013 by

  Winner: National Geographic Channel – Chasing UFOs, The Wow! Reply In 1977 SETI (Search for Extra Terrestrial Intelligence) picked up an unexplained 72-second signal from space. It became known as the “Wow! Signal.” It… Continued

2013 Social Media Icon Awards: Corporate Blog

April 17th, 2013 by

  Winner: Walmart – Walmart Green Room: Creating a Sustainable Conversation For years Walmart has tried to show its customers and the media that it has been serious about sustainability and protecting the environment, and… Continued

2013 Social Media Icon Awards: Best App

April 17th, 2013 by

Winner: APCO Worldwide – Shot@Life Campaign As part of the United Nations’ Shot@Life Campaign to decrease vaccine-preventable childhood deaths worldwide and give children “a shot” at a healthy life, partner APCO Worldwide designed and developed… Continued

2013 Social Media Icon Awards: Best Social Media Team

April 17th, 2013 by

  Co-Winner: Devils Arena Entertainment It takes a good team to promote a professional sports team in the New York Tri-State marketplace—whether or not that team is trophy- or pennant-bound or not. The New Jersey… Continued

2013 Social Media Icon Awards: Crisis Management Campaign

April 17th, 2013 by

  Co-Winner: San Diego Gas & Electric – The calm AFTER the storm To prepare for an unexpected emergency, San Diego Gas & Electric holds at least four crisis exercises a year, which involve the… Continued

2013 Social Media Icon Awards: Facebook: Contest/Games

April 17th, 2013 by

Co-Winner: Nikon 1 “Small Moments Are Huge” Program To raise consumer awareness of the Nikon 1 system line of compact interchangeable lens cameras, MWW and Nikon's communications and marketing teams armed select influencers—called Guest Stars—with… Continued

2013 Social Media Icon Awards: Facebook: Community/Engagement

April 17th, 2013 by

Co-Winner: Taco Bell Taco Bell went back to its roots to find inspiration for a new tagline and engagement program. While the taco has yet to best the hamburger or slice of pizza as a… Continued

2013 Social Media Icon Awards: Facebook: Marketing Campaign (Budget Under $10K)

April 17th, 2013 by

Winner: CarMD.com Corp. – CarlMD Facebook Fans & Friends Contest Automotive diagnostic tool company CarMD wanted to double its Facebook page fan base and expose the CarMD brand to more consumers within a brief, month-long… Continued