Archive: April 2013

  Co-Winner: Elsevier – Med Student Survival Guide Elsevier, which publishes medical and scientific journals, wanted to find out how its content fit within its customer’s lifecycle. After completing numerous focus groups and surveys, Elsevier concluded… Continued

Winner: American Traffic Solutions  – ATS Uses Facebook to Build Brand Presence American Traffic Solutions (ATS), which provides technology for road safety and automated-toll collections, wanted to jump-start its social media presence. With more than… Continued

Winner: Weber Shandwick – CLEAR Scalp & Hair Beauty Therapy Launch Talk about a hairy PR challenge. In 2012 consumer-products giant Unilever partnered with PR agency Weber Shandwick to introduce a line of shampoos and conditioners,… Continued

Winner: National Geographic Channel – The Untamed Americas Photo Contest National Geographic Channel’s “Untamed Americas” explored the stunning landscapes and wildlife in the continents' mountains, deserts, coasts and forests. Focused on the Americas, the high-definition… Continued

Winner: Neiman – Temple Made Temple University's admissions office needed help in attracting more applications from the 15-18-year-old undergraduate prospective student group. Neiman was challenged with breaking through the higher education marketing clutter to engage… Continued

Winner: Hilton Worldwide – Zero to 81,000+ | Leveraging LinkedIn to Build an Online Voice for Hilton Worldwide While Hilton Hotels is a hospitality giant—stretching across 24 times zones with 10 distinctive brands—in July 2011,… Continued

Co-Winner: EPIX – EPIX Looks Great on Pinterest The objective of the movie channel EPIX’s Pinterest page is twofold: drive people to its library titles and original content that is available on EpixHD.com, and serve… Continued

Winner: Simply Measured – Bringing Social Media Analytics to Life Making sense of all out of a plethora of social media output—fans and followers, likes and tweets, pins and views, etc.— is both a huge… Continued

Winner: Huge – Clever Content Makes Huge a Twitter Thought Leader As a digital agency that handles social media strategy and content for clients, it's important that Huge demonstrate the same expertise through its own… Continued

Winner: Grand Ole Opry – #Love4Loretta The Grand Ole Opry used Twitter to celebrate an old friend, iconic music legend Loretta Lynn. Lynn's 50th anniversary as an Opry member, set to be feted on Sept.… Continued