Archive: April 2013

2013 Social Media Icon Awards: Twitter: Social Good Campaign

April 17th, 2013 by

Winner: #GivingTuesday Communications Team – #Giving Tuesday The objective of the #GivingTuesday movement was to boost philanthropy during the annual giving season. Coming on the heels of the country's biggest shopping days, Black Friday and… Continued

2013 Social Media Icon Awards: Best Use of Google+

April 17th, 2013 by

Winner: Roush Fenway Racing – RFR Google+ Drive Roush Fenway Racing was a pioneer on Google+ by NASCAR and sports teams' standards. To redefine and expand the fan experience beyond the racetrack, engage directly with… Continued

2013 Social Media Icon Awards: YouTube: Best Individual Video or Channel

April 17th, 2013 by

Winner: Guthy-Renker – Proactiv Premium YouTube Channel
 In order to increase brand awareness, consideration and conversion for Proactiv via YouTube, the Guthy-Renker Corporation sought to provide educational and entertaining content consistent with Proactiv's brand identity.… Continued

2013 Social Media Icon Awards: Best YouTube Marketing Campaign

April 17th, 2013 by

Winner: PHD – Abreva Conceal Launch Abreva discovered that for sufferers of cold sores, one of the most difficult symptoms to deal with was not the actual cold sore, but the embarrassment related to a… Continued

2013 Social Media Icon Awards: Best Infographic

April 17th, 2013 by

Winner: NASDAQ OMX – NASDAQ Economic Infograph Reports A drop in crude oil prices late last year led NASDAQ OMX to pump out a series of compelling infographics. The financial services corporation, which owns NASDAQ, started… Continued

2013 Social Media Icon Awards: Facebook: Use of Video

April 17th, 2013 by

Winner: Navy Federal CU – 4 Million Members 4 Million Stories-Member Appreciation When Navy Federal CU reached 4 million members the credit union wanted to express its appreciation to its members. Through the years Navy Federal… Continued

2013 Social Media Icon Awards: YouTube: PR and/or Viral Campaign

April 17th, 2013 by

Winner: YTM – Nestlé Hot Pockets "Pocket Like It's Hot" In Q3 of 2012, the Hot Pockets team at Nestle was looking to reposition the brand and move beyond previous messaging, which focused on portability… Continued

2013 Social Media Icon Awards: Facebook: Social Good Campaign

April 17th, 2013 by

Winner: Jiffy Lube International – "Muscle UpSM" with Jiffy Lube Looking to soup up its support for the Muscular Dystrophy Association (MDA), auto-repair company Jiffy Lube International set out to raise $1 million for the nonprofit… Continued

2013 Social Media Icon Awards: Games

April 17th, 2013 by

  Winner: SELF Magazine – SELF Workout in the Park Social Game SELF Workout in the Park is a multi-faceted event for the women’s magazine brand that is celebrating its 20th anniversary this year. Within the… Continued

2013 Social Media Icon Awards: Best Individual Blog

April 17th, 2013 by

Winner: Cohn &Wolfe – The Experience Effect: Cohn & Wolfe’s Jim Joseph Breaks Down Marketing   “What’s your experience?” That’s the question Cohn & Wolfe’s North America president Jim Joseph poses daily on his blog, “The… Continued