Archive: April 2013

8 Best Practices for PR Management of the Top 3 Social Platforms

April 22nd, 2013 by

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued

Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

Kill Your Brand (For a Few Minutes)

April 22nd, 2013 by

The death of your brand: have you ever thought about it? Have you considered the implications of its demise, for better or worse? What might be lost in the marketplace of ideas, products or services if your brand no longer existed? Excuse my pessimism,…

Our Favorite Vines: Video From the Social Media Icon Awards

April 22nd, 2013 by

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.

PR News

April 22nd, 2013 by

Seven Things You Will Learn in This Week’s Issue of 1. JCPenney may need to craft a “behaviorial message,” to stop the bleeding following Ron Johnson’s firing. (p. 1) 2. Nearly 20% of employees

Brands With Videos Have Easier Time Reeling in Viewers; Teens Are Starting To Migrate Away From Facebook

April 22nd, 2013 by

▶ Vying for Virality: Video is King: Social-media users are about twice as likely to engage in video content than non-video content, according to Adobe ’s 2013 Video Benchmark Report. And while videos

Key Principles for PR Measurement Taking Hold

April 22nd, 2013 by

The Barcelona Principles, which were adopted in 2010 by several PR industry groups, are comprised of seven precepts that serve as the foundation of how the industry should measure communications. The

A Reeling JCPenney Looks to PR Team to Craft New Brand Message

April 22nd, 2013 by

For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.

ROI From Corporate Sustainability Efforts Improves With Employee Engagement

April 22nd, 2013 by

Many B2B organizations that have embarked on the path toward sustainability are looking toward their employees to foster a culture of environmental and social responsibility. Employees play a critical role

How to Implement a Newsroom Mentality

April 22nd, 2013 by

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.