Archive: April 2013

6 Tips for Writing Better Email Subject Lines to Media

April 25th, 2013 by

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Lessons for Communicators From Kmart’s Wildly Successful “Ship My Pants” Viral Video

April 25th, 2013 by

Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.

Brands With Videos Have Easier Time Reeling in Viewers

April 24th, 2013 by

While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.

Weiner Returns to Twitter: Some Tips For Him (And Other Rehabbing Brands)

April 24th, 2013 by

Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.

3 Questions for Measurement Hall of Fame Inductee Katie Paine

April 24th, 2013 by

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.

2 Tips for PR Pros to Add Vine to the Communications Mix

April 24th, 2013 by

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.

Making PR Decisions That Are Based on Data (Not Your Gut)

April 23rd, 2013 by

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.

Another Hacked Twitter Account, Another Warning for PR execs

April 23rd, 2013 by

Dow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.

6 Tips for Perfecting Press-Release Headlines

April 23rd, 2013 by

A press release headline is often where the first impression is made on journalists and readers.

A Different Take on the Crisis PR Checklist

April 23rd, 2013 by

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.