Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
Archive: April 2013
Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.
Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.
Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka. And… Continued
Oscar Wilde once said that the “question often arrives a terribly long time after the answer.” For sure, asking the right questions early and often is the answer to a lot of problems we face as communicators. Inundated with projects, challenges…
Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.