Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand.
Archive: March 2013
When I was a kid my folks cut out an advertisement from the Times that featured the opening lines from Charles Dickens’ “A Tale of Two Cities” and put the page in a safe place on my bedroom desk. “It was the best of times, it was the worst of t…
As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship.
When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.