Archive: March 2013

Choosing the Right Tools to Build Your Social-Media Presence

March 21st, 2013 by

Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand.

Communicators: There’s Opportunity Even With a Declining Newspaper Industry

March 21st, 2013 by

When I was a kid my folks cut out an advertisement from the Times that featured the opening lines from Charles Dickens’ “A Tale of Two Cities” and put the page in a safe place on my bedroom desk. “It was the best of times, it was the worst of t…

5 Reasons Why Doing Good Is Good for Business

March 21st, 2013 by

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

10 Ways to Become a Better PR Writer

March 21st, 2013 by

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.

5 Must-Have Attributes for a Successful PR Internship

March 21st, 2013 by

As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship.

Crisis Management and the Media

March 21st, 2013 by

Download

How Twitter has Changed the PR Landscape

March 21st, 2013 by

The micro-blogging service has had some profound changes on the PR and communications. Here’s how.

Editor’s Pick: Video of the Week (3/21)

March 21st, 2013 by

No longer a pup. Twitter is celebrating its seventh birthday this week. This video, compliments of Twitter’s blog, features some of the milestones of the micro-blogging service.

‘March Madness’ Meets Social Media: Top Social-Media School Crowned

March 20th, 2013 by

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.

8 Tips on How to Master Media Relations

March 20th, 2013 by

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.