When I was a kid my folks cut out an advertisement from the Times that featured the opening lines from Charles Dickens’ “A Tale of Two Cities” and put the page in a safe place on my bedroom desk. “It was the best of times, it was the worst of t…
Archive: March 2013
5 Reasons Why Doing Good Is Good for Business
March 21st, 2013 by Carrie FoxCorporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.
10 Ways to Become a Better PR Writer
March 21st, 2013 by Bill MiltenbergHere are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.
5 Must-Have Attributes for a Successful PR Internship
March 21st, 2013 by Scott Van CampAs summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship.
How Twitter has Changed the PR Landscape
March 21st, 2013 by Matthew SchwartzThe micro-blogging service has had some profound changes on the PR and communications. Here’s how.
Editor’s Pick: Video of the Week (3/21)
March 21st, 2013 by Matthew SchwartzNo longer a pup. Twitter is celebrating its seventh birthday this week. This video, compliments of Twitter’s blog, features some of the milestones of the micro-blogging service.
‘March Madness’ Meets Social Media: Top Social-Media School Crowned
March 20th, 2013 by Scott Van CampWhen it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.
8 Tips on How to Master Media Relations
March 20th, 2013 by Bill MiltenbergA panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.
Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR Program
March 20th, 2013 by Scott Van CampAdrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch.