Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few
Archive: March 2013
It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.
Lanny Davis knows a thing or two about PR crises. He had a few in his time as a White House special counsel for President Bill Clinton from 1996 to 1998.
Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.
How much of your PR budget are you devoting toward online video this year?
With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch.
Christine de la Huerta, VP at RBB Public Relations, shared some stats regarding visual storytelling.