Archive: March 2013

How To: Techniques for Protecting Your Brand Against Malicious Twitter Hacking

March 25th, 2013 by

Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few

Communicators Outline Strategies For Enhancing Brands’ Influence

March 25th, 2013 by

It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.

Lanny Davis’ Crisis Management Rules: Tell it All, Tell it Early, Tell it Yourself

March 25th, 2013 by

Lanny Davis knows a thing or two about PR crises. He had a few in his time as a White House special counsel for President Bill Clinton from 1996 to 1998.

Video: The Biggest Trends and Challenges in Nonprofit PR

March 22nd, 2013 by

Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.

Poll: How Much of Your PR Budget Are you Devoting To Video?

March 22nd, 2013 by

How much of your PR budget are you devoting toward online video this year?

Media Relations on Twitter: a Risk Worth Taking

March 22nd, 2013 by

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.

10 Inspiring Quotes for PR Professionals

March 22nd, 2013 by

In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.

Video: Dallas Lawrence on Crisis Management

March 22nd, 2013 by

Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be.

4 Ways PR Pros Can Program for YouTube (Now One Billion Strong)

March 22nd, 2013 by

With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch.

Christine de la Huerta of RBB Public Relations Discusses Visual Storytelling

March 21st, 2013 by

Christine de la Huerta, VP at RBB Public Relations, shared some stats regarding visual storytelling.