Archive: March 2013

So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.

Lanny Davis knows a thing or two about PR crises. He had a few in his time as a White House special counsel for President Bill Clinton from 1996 to 1998.

Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.

How much of your PR budget are you devoting toward online video this year?

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.

In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.

Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be.

With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch.

Christine de la Huerta, VP at RBB Public Relations, shared some stats regarding visual storytelling.

Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand.