Archive: March 2013

Infographic: Most Overused Words in Press Releases

March 27th, 2013 by

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

5 Pointers for a Successful Apology

March 26th, 2013 by

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.

9 Strategies for Building Brands and Attracting Fans on Social Media

March 26th, 2013 by

At PR News’ One-Day Bootcamp for Emerging PR Stars, Christine de la Huerta, VP at RBB Public Relations, and Chris Smith, senior VP, enterprise social media marketing, Bank of America, provided a range of ways to build a brand’s social media presence.

4 Ways to Enhance Your PR Efforts on LinkedIn

March 26th, 2013 by

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.

How to Protect Your Brand from a Twitter Hacking

March 26th, 2013 by

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

9 Pieces of Advice to Act On Today (I Swear!)

March 26th, 2013 by

  Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice …

Ford India Sparks a PR Crisis Over Ads That Depict Violence Against Women

March 25th, 2013 by

In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.

5 Tips on How to Listen to Your Facebook Comments

March 25th, 2013 by

Today Facebook debuts a new comments system, which should help PR pros better manage their social listening.

Why the Best PR Defense is a Good, Solid Offense

March 25th, 2013 by

So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.

Case Study: Old-School Media Relations Helped Gain Restitution After Devastating Gas Explosion In California City

March 25th, 2013 by

The public relations professional is faced with a multitude of choices on how to solve clients’ problems. Some situations call for rallying people behind an issue with sweeping grassroots campaigns; others