Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.
Archive: March 2013
At PR News’ One-Day Bootcamp for Emerging PR Stars, Christine de la Huerta, VP at RBB Public Relations, and Chris Smith, senior VP, enterprise social media marketing, Bank of America, provided a range of ways to build a brand’s social media presence.
Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice …
In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.
Case Study: Old-School Media Relations Helped Gain Restitution After Devastating Gas Explosion In California CityMarch 25th, 2013 by PR News
The public relations professional is faced with a multitude of choices on how to solve clients’ problems. Some situations call for rallying people behind an issue with sweeping grassroots campaigns; others