Archive: March 2013

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.

At PR News’ One-Day Bootcamp for Emerging PR Stars, Christine de la Huerta, VP at RBB Public Relations, and Chris Smith, senior VP, enterprise social media marketing, Bank of America, provided a range of ways to build a brand’s social media presence.

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

  Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice …

In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.

Today Facebook debuts a new comments system, which should help PR pros better manage their social listening.

The public relations professional is faced with a multitude of choices on how to solve clients’ problems. Some situations call for rallying people behind an issue with sweeping grassroots campaigns; others

Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few

It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.