Since the dawn of social media, communicators have had a laser-like focus on listening. According to Altimeter Group , 42% of companies have social media listening as one of its top priorities in 2013. Now, a
Archive: March 2013
Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications CampaignsMarch 4th, 2013 by PR News
▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American
Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top ChefsMarch 4th, 2013 by PR News
The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social
Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant.
Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.
While nearly every brand is online – be it with a Web site, email marketing programs, social media, apps – many brands make the mistake of going a bit too far by not going far enough. I’m not talking about chasing the next shiny object. I’m…