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Archive: March 2013
8 Tips for Measuring the ROI of Social Media
March 5th, 2013 by Bill MiltenbergJennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.
Rodman Visit to North Korea May Alter the Score for PR
March 5th, 2013 by Matthew SchwartzAmbassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings.
Dance Fever Results in Viral Hits, Some Misses and a Lesson or Two for PR
March 4th, 2013 by Scott Van CampWhile the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands.
Fortune 500’s Twitter, Facebook Efforts Soar; Blogging? Not So Much
March 4th, 2013 by Scott Van CampThe UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.
To Combat ‘Facebook Fatigue,’ Give the Audience a Content Jolt
March 4th, 2013 by Scott Van CampIn this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.
9 Ways That PR Pros Can Capitalize on Infographics
March 4th, 2013 by Bill MiltenbergKarl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.
Polansky: Clients Increasingly Looking to Their PR Agencies for the Big Idea
March 4th, 2013 by PRNEWSPR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a
When a Company Changes its Culture, Communicators Play a Critical Role
March 4th, 2013 by PRNEWSChanging an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.
Report: Public Skeptical of Social Listening
March 4th, 2013 by PRNEWSSince the dawn of social media, communicators have had a laser-like focus on listening. According to Altimeter Group , 42% of companies have social media listening as one of its top priorities in 2013. Now, a