Archive: March 2013

Amazon PR is Mum Following T-Shirt Outrage

March 6th, 2013 by

The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.

Six Tips for How to Engage the ‘PANKs’

March 5th, 2013 by

“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.

8 Tips for Measuring the ROI of Social Media

March 5th, 2013 by

Jennifer Burnham of and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.

Rodman Visit to North Korea May Alter the Score for PR

March 5th, 2013 by

Ambassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings.

Dance Fever Results in Viral Hits, Some Misses and a Lesson or Two for PR

March 4th, 2013 by

While the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands.

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Fortune 500’s Twitter, Facebook Efforts Soar; Blogging? Not So Much

March 4th, 2013 by

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.

To Combat ‘Facebook Fatigue,’ Give the Audience a Content Jolt

March 4th, 2013 by

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.

9 Ways That PR Pros Can Capitalize on Infographics

March 4th, 2013 by

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

When a Company Changes its Culture, Communicators Play a Critical Role

March 4th, 2013 by

Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.

Polansky: Clients Increasingly Looking to Their PR Agencies for the Big Idea

March 4th, 2013 by

PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a