Archive: March 2013

Low Unemployment Rate Bodes Well for PR Job Seekers

March 8th, 2013 by

With the U.S. unemployment rate hitting 7.7%, the lowest mark since 2008, there’s never been a better time for PR pros to find jobs.

Lack of Localization Impedes Communications Campaigns

March 8th, 2013 by

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.

9 Tips To Enhance Your Content Marketing

March 8th, 2013 by

As communicators, we are all doing content marketing now—here’s how to do it better.

What Facebook’s Newest News Feed Means for PR Pros

March 7th, 2013 by

Facebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.

Krisleigh Hoermann of the American Heart Association Talks Facebook

March 7th, 2013 by

PR News Editor Scott Van Camp caught up with Krisleigh Hoermann, social media strategist at the American Heart Association, at the Feb. 27 Digital PR Summit in San Francisco, to discuss the AHA’s Facebook strategies.

The Most Common Grammatical Errors (According to PR Pros)

March 7th, 2013 by

Using “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.

Picking an Alternative to the Term ‘Public Relations’

March 6th, 2013 by

Should PR companies stop using the term “PR” to describe their services?

Starbucks CEO Brews a New Cup of Communications

March 6th, 2013 by

With his new comic book Starbucks Chairman-CEO Howard Schultz offers a unique way to communicate the attributes of his brand and fly above the competition. “Howard Schultz: The Man Behind Starbucks,” which is produced by… Continued

Propaganda and Basketball Diplomacy

March 6th, 2013 by

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued

9 Ways to Maximize Your Brand’s Efforts on Twitter

March 6th, 2013 by

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.