Archive: March 2013

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.

As communicators, we are all doing content marketing now—here’s how to do it better.

Facebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.

PR News Editor Scott Van Camp caught up with Krisleigh Hoermann, social media strategist at the American Heart Association, at the Feb. 27 Digital PR Summit in San Francisco, to discuss the AHA’s Facebook strategies.

Using “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.

Should PR companies stop using the term “PR” to describe their services?

With his new comic book Starbucks Chairman-CEO Howard Schultz offers a unique way to communicate the attributes of his brand and fly above the competition. “Howard Schultz: The Man Behind Starbucks,” which is produced by… Continued

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.

The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.