Winner: Ogilvy Public Relations Worldwide – Million Hearts: TEAMing UP to bring high blood PRESSURE DOWN Ogilvy Public Relations on behalf of the Centers for Disease Control and Prevention (CDC) Controlling high blood pressure is… Continued
Archive: March 2013
Winner: American Society of Anesthesiologists – All the News from ASA As Soon As Possible The American Society of Anesthesiologists sought simplicity in its member communications. Most of all, it wanted to cut down on… Continued
Winner: UN Foundation Public Affairs Team, United Nations Foundation The United Nations Foundation, which builds public-private partnerships to address world problems and broadens support for the United Nations through advocacy and public outreach, has a… Continued
Harvard has a communications crisis and a possible faculty revolt on its hands. On Sunday, faculty members at Harvard lashed out at the administration for secretly searching the e-mail accounts of 16 resident deans. The… Continued
A blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.
Yahoo’s New Policy: Workers Favor In-Person Interaction; Brand Affinity, Not Discounts, Drives Social Media ‘Likes’March 11th, 2013 by PR News
A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices.
Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.
Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad.
Case Study: TerraCycle Teams with Tobacco Company for Cigarette Waste Collection Effort—No Ifs, Ands or Butts About ItMarch 11th, 2013 by PR News
It’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts.