Archive: March 2013

2013 Nonprofit PR Awards: Video

March 11th, 2013 by

Winner: Ogilvy Public Relations Worldwide  – Million Hearts: TEAMing UP to bring high blood PRESSURE DOWN Ogilvy Public Relations on behalf of the Centers for Disease Control and Prevention (CDC) Controlling high blood pressure is… Continued

2013 Nonprofit PR Awards: Member Communications

March 11th, 2013 by

Winner: American Society of Anesthesiologists – All the News from ASA As Soon As Possible The American Society of Anesthesiologists sought simplicity in its member communications. Most of all, it wanted to cut down on… Continued

2013 Nonprofit PR Awards: Association/Nonprofit Team of the Year

March 11th, 2013 by

Winner: UN Foundation Public Affairs Team, United Nations Foundation The United Nations Foundation, which builds public-private partnerships to address world problems and broadens support for the United Nations through advocacy and public outreach, has a… Continued

Harvard: Be Smart and Respond to E-Mail Search Controversy

March 11th, 2013 by

Harvard has a communications crisis and a possible faculty revolt on its hands. On Sunday, faculty members at Harvard lashed out at the administration for secretly searching the e-mail accounts of 16 resident deans. The… Continued

First Questions When a Crisis Hits: How, Whether and Where to Respond

March 11th, 2013 by

A blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.

Yahoo’s New Policy: Workers Favor In-Person Interaction; Brand Affinity, Not Discounts, Drives Social Media ‘Likes’

March 11th, 2013 by

A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices.

For Communications Pros, Mobile Apps Become Major Business-Driving Tool

March 11th, 2013 by

Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.

Tip Sheet: PR-Marketing Bond is Invaluable to Brand Building

March 11th, 2013 by

Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad.

Case Study: TerraCycle Teams with Tobacco Company for Cigarette Waste Collection Effort—No Ifs, Ands or Butts About It

March 11th, 2013 by

It’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts.

How To Deliver A Rip-Roaring, Effective RFP

March 11th, 2013 by

Knowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.