Winner: American Society of Anesthesiologists – All the News from ASA As Soon As Possible The American Society of Anesthesiologists sought simplicity in its member communications. Most of all, it wanted to cut down on… Continued
Archive: March 2013
2013 Nonprofit PR Awards: Association/Nonprofit Team of the Year
March 11th, 2013 by Bill MiltenbergWinner: UN Foundation Public Affairs Team, United Nations Foundation The United Nations Foundation, which builds public-private partnerships to address world problems and broadens support for the United Nations through advocacy and public outreach, has a… Continued
Harvard: Be Smart and Respond to E-Mail Search Controversy
March 11th, 2013 by Scott Van CampHarvard has a communications crisis and a possible faculty revolt on its hands. On Sunday, faculty members at Harvard lashed out at the administration for secretly searching the e-mail accounts of 16 resident deans. The… Continued
Yahoo’s New Policy: Workers Favor In-Person Interaction; Brand Affinity, Not Discounts, Drives Social Media ‘Likes’
March 11th, 2013 by PRNEWSA TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices.
For Communications Pros, Mobile Apps Become Major Business-Driving Tool
March 11th, 2013 by PRNEWSThink of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.
Tip Sheet: PR-Marketing Bond is Invaluable to Brand Building
March 11th, 2013 by Al MaagAnyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad.
First Questions When a Crisis Hits: How, Whether and Where to Respond
March 11th, 2013 by PRNEWSA blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.
How To Deliver A Rip-Roaring, Effective RFP
March 11th, 2013 by Tim MunroeKnowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.
Case Study: TerraCycle Teams with Tobacco Company for Cigarette Waste Collection Effort—No Ifs, Ands or Butts About It
March 11th, 2013 by PRNEWSIt’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts.
Low Unemployment Rate Bodes Well for PR Job Seekers
March 8th, 2013 by Scott Van CampWith the U.S. unemployment rate hitting 7.7%, the lowest mark since 2008, there’s never been a better time for PR pros to find jobs.