Natalie DeNike, Associate, Analytics, WCG
Natalie DeNike has already developed a strong specialization in consumer analytics by working with some of WCG’s largest accounts, including Red Bull, Hershey’s, Warner Bros and Hilton Worldwide. In the face of a client who can be very demanding and the prospect of working with several different brands and stakeholders, DeNike developed a comprehensive and insightful online landscape assessment for five brands.
What made this project particularly challenging was that each of the brand projects were on the same timeline, forcing DeNike to develop new ways of collecting and analyzing the data in a consistent but insightful way. The process was further complicated by the presence of other agency partners who were constantly providing input throughout the project. DeNike delivered incredible analyses that fueled each brands’ digital planning for 2013 and beyond.