2013 PR News Hall of Fame: Jack Martin

pic_jmartinJack Martin, Global Executive Chairman and CEO, Hill+Knowlton Strategies

Jack Martin is a recognized thought leader in communications, politics and business. His theories regarding the relationship between the public and traditional institutions manifest themselves as the Martin Curve, which holds that the public—which today must be broadly defined—has access to more information than ever before and less need for intermediate institutions. As a result, the public's mood has become a leading indicator for the economy, meaning that businesses must take into account public sentiment when designing and executing successful business strategies.

Since joining Hill+Knowlton, Mr. Martin has emphasized enhancing the firm’s digital, research and energy practices. He has also restructured the firm’s senior management structure and focused on leveraging existing talent through internal promotions and appointments.

He puts his extensive expertise and insights to work for Hill+Knowlton clients around the world as a strategic counselor at the board and executive levels, and he has personally managed the communications, government affairs, brand and investor relations strategies for leaders at some of the world’s largest corporations.

Before assuming his current role, Mr. Martin served as founding chairman of Public Strategies Inc., which was acquired by London-based WPP in 2006. At Public Strategies, Martin pioneered a new model in business advisory consulting, trademarked as the “Fifth Seat.” This philosophy focuses on the importance of public trust to a company’s corporate success. It holds that companies should devote the same C-suite attention to their interactions with the public that they do to concerns regarding law, banking, management consulting and accounting.