Archive: September 2012

New Myspace Has the Perfect Celebrity Spokesman

September 28th, 2012 by

How do you bring an old social media brand back from the dead? That’s the challenge for the new owners of Myspace, the once-popular and pioneering social media platform that hit its stride in the mid-2000s, but flamed out thanks to an upstart social …

Paying it Forward by Taking Mentoring to the Sponsorship Level

September 28th, 2012 by

Many of us were told when we were young to not always take credit for a job well done; to deflect and practice humility.  Don’t put your name in bold letters next to a project. It’s good advice, but has it impaired women’s ability to break throu…

Marlins Hit PR Homer While the Cubs Drop the Ball

September 28th, 2012 by

The Miami Marlins signed hard-luck player Adam Greenberg to a one-day contract, granting Greenberg his wish and earning much-needed good will in the process.

Marlins Hit PR Homer While the Cubs Drop the Ball

September 28th, 2012 by

The Miami Marlins signed hard-luck player Adam Greenberg to a one-day contract, granting Greenberg his wish and earning much-needed good will in the process.

Personal or Professional? Where is the Social Media Line Drawn?

September 28th, 2012 by

With the importance of social media to PR pros increasing, so should businesses’ social media policies. Right?

Personal or Professional? Where is the Social Media Line Drawn?

September 28th, 2012 by

With the importance of social media to PR pros increasing, so should businesses’ social media policies. Right?

Lessons from the Olympics-The Numbers Speak For Themselves

September 27th, 2012 by

While athletes from around the world were putting their skills to the test in London this summer, the research teams assembled by NBC made an Olympian effort of their own. Leading up to the Games, NBC’s research teams created a survey that would poll…

PR News Q&A: Katie Paine Crunches the Numbers

September 27th, 2012 by

Being able to articulate social media metrics are important, but get the basics under control first says Katie Paine, featured speaker at PR News’ Social Media Measurement Conference.

PR News Q&A: Katie Paine Crunches the Numbers

September 27th, 2012 by

Being able to articulate social media metrics are important, but get the basics under control first says Katie Paine, featured speaker at PR News’ Social Media Measurement Conference.

8 Steps to a Killer PR Resume

September 27th, 2012 by

You’re looking for a job in PR. If you can’t pitch yourself with a great resume, you’re looking for a job in the wrong field.