2012 Platinum PR Awards: Annual Report

Co-Winner: Entergy Corp. Entergy Corporation's Low-Income Customer Progress Report

Showcasing its Low Income Customer Assistance Program, this creative annual report puts a face on Entergy’s struggling, low-income customers while building trust and transparency regarding Entergy’s goals, objectives, successes and even failures with the program. The report highlights the main focus of Entergy’s program: equipping low-income individuals and families with tools to help break the bonds of inter-generational poverty.

This annual report showcases the overall success of Low- Income Customer Assistance Program, which has become part of Entergy’s culture, benefiting not only the company but its customers and the communities it serves. Through this 2011 report, which focuses on its work in 2010, Entergy undeniably met their goal of creating stronger relationships with both low-income customers and advocates. –RD 

Co-Winner: NYU Langone Medical Center – 365 Days of Excellence: 2012 Annual Report

NYU Langone Medical Center successfully captures and communicates the passion, energy and skill of its faculty and staff, top-ranked clinical care, ground-breaking scientific research and innovative medical school education in its annual report, “365 Days of Excellence.”

The report was created with reputation in mind, hoping to further build the NYU Langone name—locally and nationally— as a world-class institution among the three mission areas of patient care, research and education.

The descriptive and detailed text combined with two-page photographic spreads creatively and effectively records the remarkable achievements of the past and lays the groundwork for the Center’s future goals. The report also feature an elegant and eye-catching cover, impressive facts and figures and a satellite map of Manhattan conveying the reach of the Medical Center. The exceptional feedback received by the center’s community and donors demonstrates that the Center met its goals of generating public interest, inspiring faculty and staff, attracting donors and driving patient volume. —RD 



Honorable Mentions:


AICPA Change. Vision. Opportunity.: The 2010-2011 annual report looked at change, using that change to form a future vision. The report drew 3,000 visits to the Annual Reports section of the AICPA Web site, with 2,500 visitors perusing the report pages.

American Red Cross Down the Street, Across the Country, Around the World: After producing annual reports every year since the 1930’s, creating a product that was fresh wasn’t easy, but the interactive online report brought the Red Cross mission to life through the personal stories of donors, clients, volunteers and employees.

Baylor Health Care System – 2011 Report to the Community: Innovation for Each Patient’s Sake: Baylor’s one-person communications department significantly raised the profile of the institute with its annual report, which was converted into an interactive e-version.

Charles Schwab Corp. – What I’ve Heard: Schwab set itself apart from the competition with its printed and online annual report that offers stakeholders a look“through clients’ eyes.”

Dresser-Rand with Eric Mower + Associates – Operation Excellence: Focused on its commitment to operational excellence and its investment in its people, processes and facilities, the annual report featured crisp copy and compelling images that ably promoted its innovative 2011 business strategies.

Golden Gate National Parks Conservancy 2011 Report to the Community: In honor of the 10th anniversary of its signature project, Chrissy Field, the Golden Gate National Parks Conservancy’s report offers an authentic snapshot of the diverse and energetic people of the Bay Area community who use and love the park.

The Port Authority of New York and New Jersey Aviation Highlights 2010: The Port Authority’s annual Aviation Highlights report, which provided the aviation business community with an overview of the impact of the authority’s accomplishments, proved successful in gaining support for organization’s initiatives.

UT Southwestern Medical Center2011 Southwestern Medicine: The Center’s annual four-color, external magazine serves as a platform to inform audiences about ongoing fundraising campaigns. With the help of the report, its latest drive raised over $173 million in less than two years.

Weber Shandwick The Yawkey Foundations 2011 Grants Report: The annual report served as an ongoing testament to theYawkey Foundations’complex history and lifelong commitment to philanthropy. Equipped with compelling stories about the growth and development of the grantee organization and the people they help, the report was proudly distributed by board of directors to the community, and to business and nonprofit leaders. 


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