Winner: United Nations Foundation
In 2011 the UN Foundation’s communications team exceeded its goals in media placement, public outreach and online audience numbers. In telling the UN’s story and sharing the message that everyone has a role to play in creating a better world, the team sold out its second annual Social Good Summit (in conjunction with Mashable), with 1,600 attendees and 120,000 people tuning in via Livestream. On the social media front, the team increased Facebook, Twitter and YouTube followers by 200% with innovative online events such as Facebook town halls and Twitterthons. —RD
Honorable Mentions:
Kaiser Permanente: In 2011 Kaiser Permanente opened the Center for Total Health in Washington D.C. From concept to execution around the launch, the communications team worked to create an open dialogue about the future of healthcare and convey Kaiser Permanente’s commitment to its members.
Legacy: In supporting the Legacy Foundation’s mission to keep young people from smoking and help all smokers quit, in 2011, the six-member communications team continued to raise the needle about the issue of tobacco use by earning news coverage that generated 2.7 billion impressions for Legacy and its key campaigns.