Over the past couple of decades Edelman has been helping leading brands create meaningful connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real Beauty to Starbucks’ Shared Planet and GE’s ecomagination. Edelman’s Business + Social Purpose practice, led by Bob Knott, global practice chairman, and Carol Cone, global practice vice chairwoman, is staffed by more than 200 dedicated CSR and communications strategists worldwide with experience in brand and corporate citizenship, strategic philanthropy, public-private partnerships, engagement and fundraising. Edelman has further established itself as a CSR leader with its annual, highly anticipated Trust Barometer. —SG