Archive: August 2011

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter.

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter.

A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile?

Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest.

As they have done for nearly a decade, e-mail and search form the core of online communication and information gathering.

As they have done for nearly a decade, e-mail and search form the core of online communication and information gathering.

Levick Strategic Communications VP Patrick Kerley prescribes five steps for PR pros to follow when developing apps on behalf of clients or organizations.

Security attacks through social networks are becoming more prevalent despite an increase in users changing their privacy settings. Will social PR campaigns be less effective because of this?

This list from I Love Rewards recognizes the top employers that have built workplace environments that cultivate employee engagement.

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.