Archive: July 2011

When a woman flying to see her ailing father was allegedly removed from a flight for crying, Southwest Airlines remained uncharacteristically quiet.

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.

McDonald’s is adding apple slices to its kid-friendly Happy Meals, and everybody wins—except maybe the disappointed kids.

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.

After a five-month battle between the NFL owners and the players, is there any clear PR winner after the settlement?

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.

The very best in communications programs will be honored at the Platinum PR Awards Luncheon on Sept. 14, 2011, at New York’s Grand Hyatt.