Winner: Padilla Speer Beardsley – Automation Fair: The Premier Automation Industry Event
To promote Rockwell Automation’s (RA) 2010 Automation Fair, which showcases the latest automation product, solutions and services, PR agency Padilla Speer Beardsley set three objectives: position the fair (held Nov. 3-4 in Orlando) as the premier event for manufacturing industry news; highlight RA as a thought leader in the space; and nurture relationships with key trade and business media for yearlong global coverage. Led by RA’s Rebecca Archibald, campaign manager, commercial marketing, Darice Brown, manager of corporate comms, and Padilla’s Danielle Engholm, account director, the teams offered up customer presentations, and keynote speakers at a Manufacturers Perspectives media event during the fair. On-site video was captured and posted on LinkedIn, Facebook, Twitter, YouTube, Flickr and SlideShare. As a result, 96 appointments were made for Rockwell Automation executives with trade media reporters. —SVC
Fast Fact: From Oct. to Dec. 2010, Rockwell Automation led its competitors with the most overall media coverage (print and online combined).
Honorable Mentions:
Disney Consumer Products – Toy Story 3 Takes Over American International Toy Fair: The introduction of the movie’s toy line generated 70 million media impressions and more than 30,000 press release views.
GE – GE at CES: Marking 2011 as its first year at the Consumer Electronics Show, GE created a Desert Quest interactive game that drew 5,000 visits.
Kingdom Quality Communications – Get Fit for the 5K: Kingdom’s integrated effort has increased participation in Chick-fil-A’s run/walk event by 87% in two years.