Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video
To merge the popularity of HD video and the burgeoning trend of user-generated content online, MWW Group and Nikon created an online film festival that relied entirely on social media.
During the course of the campaign, NikonFestival.com received 500,000+ visits and 2,200+ submissions. On Twitter, the campaign generated 62+ million impressions and 7,000+ followers, with over 1,000 one-on-one interactions using a direct messaging tool to engage audiences. —SP
Honorable Mentions
Siemens Industry Inc. - Plantville, a Siemens Initiative: Siemens developed an interactive Facebook game that simulates a plant manager’s experience, challenging players to increase productivity, sustainability and the overall health of a plant.
Weber Shandwick New York - Suave Smart Splurge Contest: The first 100,000 contestants received free full-size Suave Naturals Body Wash or Body Lotion and one grand prize winner a trip for two to Hollywood. The contest featured celeb Brooke Burke, who encouraged women to splurge on items guilt-free.