Winner: Honeywell International, Inc. Honeywell Hometown Solutions - Rebuilding and Strengthening Educational Institutions and Communities in Haiti
After providing millions of dollars in critical relief supplies to victims just days after the Jan. 12, 2010 earthquake in Haiti, Honeywell Hometown Solutions broke ground on a rebuilding project for the Ecole Nationale Jacob Martin Henriquez public school in Jacmel, Haiti, on Aug. 10, 2010. Working with Weber Shandwick, Honeywell reached out to U.S. and global media outlets to announce the ground-breaking. By developing a multi-media release which included video, photos and media materials, as well as coordinating with Jacmel’s mayor to ensure regional media and photographers attend the event, the ground-breaking received coverage in several online outlets, press release postings, social media conversations and articles in print. —BM
Honorable Mention:
Euro RSCG Worldwide PR - One Young World: Created to give young people a voice on world issues, One Young World was driven by social media along with celebrities and world leaders. Its inaugural event in February 2010 received global attention.