Winner: Discovery Communications - Corporate Affairs and Global Communications Team
We could laud Discovery Communications’ Corporate Affairs and Global Communications Team for promoting the Emmy-winning nature co-venture with the BBC “Life.” Or the savvy way it supported the launches of 3 joint venture networks: OWN: The Oprah Winfrey Network; children’s net The Hub; and the 3D channel joint venture with IMAX and Sony called 3net. Then there was the professional way it handled things during and after a gunman held several employees hostage for hours in Discovery headquarters on Sept 1. Instead, we’ll give the biggest nod to its establishing Discover Your Impact Day, where employees volunteered to do community service. The goal had been to get 50% of Discovery’s 3K global employees to join; 75% did. It now will be an annual event.
Honorable Mention
Big Ten Network - Big Ten Network Communications
Ironically Big Ten Net has a tiny communications team. Yet the team’s influence is influence is large, including its 1400% growth on Twitter, 2400% rise on Facebook and its Beacon award from ACC.