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Lauren Begley is a key member of the Innovation Team at Peppercom and is the founder and editor of Innovation Mill, a monthly newsletter on industry innovation and best practices that is delivered to 1,400 people, and which 25-year-old Begley also counts as the PR TD she’s most proud of in her young career. —SP
Hometown: Dayton, Ohio College Attended: Saint Louis University
Years in PR: 3
Favorite Sports Team: Dayton Flyers basketball
Favorite Sport to Play: Soccer
Most Inspiring Sports Figure: John Wooden
Favorite Movies: Garden State, The Royal Tenenbaums
Favorite Business City: Boston
Best Way to Unwind from PR: Running in Central Park
Best Business Book: Catching the Big Fish by David Lynch
Starbucks or Dunkin’? Dunkin’
Favorite TV Shows: Mad Men, Curb Your Enthusiasm
What’s Sexier? Page 1 placement in the WSJ or a video that goes viral? “I’d take either, as long as the placement falls in line with the campaign objectives and hits the target audience.”