2011 15-to-Watch: Karen Nichols

Karen Nichols began her stint at Diageo Venezuela in 2005, in charge of Johnnie Walker Red Label’s brand initiatives. Since a move to Mexico in 2008 to lead Diageo PR efforts there, Nichols has developed the “Guardian Angel” responsible drinking project—a campaign replicated in a dozen Diageo markets worldwide—and played a critical role in all three cause-related Buchanan’s Forever campaigns. —SVC

Best Media Hit So Far:
“Buchanan’s and Sting on the cover of Reforma Newspaper for an exclusive gathering with teachers in order to discuss opportunities around improving education.”

Hometown: Caracas, Venezuela (currently living in Mexico City)
College Attended: Andrés Bello Catholic University
Favorite Sports Team: Barcelona Football Club
Favorite Sport to Play: Waterskiing
Most Inspiring Athlete: Bethany Hamilton (surfer)
Favorite TV Show: Project Runway
Android, iOS or RIM? iOS
Favorite Work App: Diageo Touch
Favorite Play App: Angry birds
Social Media Platform Used the Most: Facebook


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